He uses Dove Oxygen Moisture Root Lift spray, $10, before both blow-drying and air-drying the hair of clients like Mary-Kate Olsen, who doesn’t like a perfectly polished, blown-out look. “ almost all volumizers you need to use a blow dryer with heat to activate them,” Townsend says. But if you skip blow drying, your volumizing work will all be for naught. You may be tempted to skip the blow dryer, especially if your fine hair dries straight and smooth. Blow-dry to activate volumizing products. Be careful not to apply too much as this will only weigh your hair down.” We recommend the Oribe Grandiose Hair Plumping mousse, $39, which is great for a blowout.
“Comb a small, palm-sized dollop of product through hair from root to ends. “Apply a volumizing whip or mousse when hair is wet,” Colette recommends. Unlike the mousse our mothers used that dried out hair and froze it in all its permed glory, mousse formulas today are more elegant and hydrating. We recommend the Ouai Clean shampoo, $28, which is formulated with keratin to smooth and repair damage. “Using a once-a-week clarifying shampoo will rid your hair of impurities and product buildup without stripping your color,” Colette says. Product buildup leads to weight in your hair, which makes everything more droopy. Use a clarifying shampoo to get rid of buildup. She recommends the Ouai Repair conditioner, $28, since it adds lots of moisture for frizz-free air-drying. Jen Atkin, celebrity hairstylist and founder of Ouai, says scrunching wet hair in the shower with conditioner provides a great foundation for air-drying. But you can scrunch your hair in the shower with conditioner.
But glopping it on the roots will just make you look greasy and limp within a few hours. “But only from mid-length to the ends.” Since you’re opening up your cuticle, your hair needs the nourishment. “Any time you wet your hair you should use conditioner,” Townsend says. We suggest Dove Nutritive Solutions Oxygen moisture shampoo, $5, and conditioner, $5. These types of shampoos tend to be more drying and can cause your scalp to overproduce oils to make up for it, explains celebrity hairstylist Mark Townsend. Make sure you're using a lightweight volumizing shampoo and conditioner that also have some moisturizing ingredients. “The most important step in getting volume for fine hair starts in the shower,” explains Brianna Colette, stylist at Nine Zero One in Los Angeles. Use a lightweight volumizing shampoo and conditioner to create a foundation.
HAIR TIP OF THE DAY HOW TO
To learn how to add gorgeous volume that stays put until happy hour, SELF talked to a few top hair stylists for their best tips and favorite haircut styles for people with fine, flat hair. But many people with this hair type will tell you that it can be difficult to hold curls or add natural-looking volume-and no one wants droopy, limp hair halfway through the day. After all, fine hair requires little blow-drying and you can effortlessly tie it in a low-slung bun or ponytail on your way out while still looking chic. Having fine, flat hair might seem easy to style.
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